5 Critical Steps Every Business Owner Should Take Now

By Scott Vollero

Running a business can be overwhelming. The sheer number of things to do is mind-boggling, and can easily drive one, if they’re not careful, into anxiety paralysis. The issue, of course, is prioritization, accompanied by a good helping of triage. Knowing which things are most important needs to be combined with the order in which they’re done. The result is often a long list of complex plans, or perhaps calendars full of to-do items which never get to-done.

But there are certain things that need to take precedence — things that should cut through the misty shroud of confused priorities and undulating to-do lists and be first on your plate. We present five of these things below.

  1. Join Google+

No? You didn’t think so? Well, as it happens, Google+ gets you covered on a couple of different angles. First, it lets you reach out directly to communicate with your users — quite important, since in this day and age people want to feel like they know the companies they’re doing business with. And second, since Google is increasingly factoring in your Google+ page as one of the elements of your search rankings, your SEO stats will get a boost, as well.

  1. Prepare for Disaster

On a separate note, your company should have an up-to-date disaster plan. Through earthquakes, floods, winds, or even terrorism, you may find that your company is unable to function normally. Perhaps staff are trapped away from work, or your building has been sucked into a giant sinkhole. In either case, make sure you plan ahead-of-time so you won’t be caught unprepared.

  1. Focus on Professional Development

Just as you expect your employees to grow and improve, so you should make that a priority for yourself. Pick a book, attend a seminar, schedule a few days for just you and the pursuit of learning. This investment in time will be repaid many times over through your increased efficacy.

  1. Know Your Healthcare

The Affordable Care Act has been out for a while now, so seasoned business owners probably have a good grasp on it at this point. But if you’re a new business owner, or haven’t dealt with insurance before, you may be starting fresh. In this case, knowing your healthcare is very important. There are all sorts of ways the ACA can help you pay for employee healthcare, but it’s complex, and you need to make sure you can understand it.

  1. Do Your Accounts

Don’t outsource your accounting.

Yes, I know there are people who do this for a living, but I repeat:

Don’t outsource your accounting.

Why? Well, there are so many things that go on in a business’s bank accounts that you just won’t be aware of unless you’re combing through them personally at least once per month, preferably more often. So make sure you do this yourself, because your business is only as strong as its financials.

Being in business pretty much guarantees that you’ll have piles of tasks to be completed, but some must always take priority. These five relatively simple items should top your to-do list. If they do, you can look forward to seeing a positive impact in the near future.


Scott Vollero is an international entrepreneur and expert in the precious metals and automotive parts recycling industries.