By Scott Vollero
If starting a business and making it a success is your goal, perfect. You’re probably full of ideas about how to go about it. And, it’s likely you have plenty of enthusiasm as well. Wonderful! You need both.
What you probably don’t have, however, is the know-how seasoned entrepreneurs have. It’s a competitive world out there and the more you know the better. Here are five insider secrets you need to know right now to go out and succeed.
- Believe in what you’re doing with all your heart. Face it – you’re going to have ups and you’re going to have downs. What gets you through the downs? It’s passion. Passion about your product or service and passion about how you deliver it. If you don’t truly believe what you’re doing is better than anything else out there, your business won’t survive.
- Make it better, different and more innovative. Don’t just copy someone else’s success. Make it better. Make it different.
“Give customers a reason to choose your service or product instead of the other guy’s. If what you do doesn’t stand out in the crowd, you’re not going to make it.”
– Scott Vollero
- Keep moving forward. Don’t come up with a great product or service and expect it to end there. You have to keep innovating, improving and moving forward. As soon as your initial concept becomes successful, copycats will follow. They’ll most likely offer deep discounts or use other strategies to pull your customers away. If you don’t give your customers something new and better, they’ll go for the best deal.
- Think long term. Don’t expect instant success. Success wasn’t instant even for billionaire entrepreneurs such as Bill Gates and Richard Branson. It most likely won’t come to you, either. Building a business takes time and consists of many, many small steps. Here’s where your passion comes in – it gives you the impetus to stay in the game for the long haul. Be the turtle, not the hare.
- Take care of yourself and nurture your personal relationships. This one may surprise you, but if you don’t take care of yourself and your loved ones on an emotional level, you’ll give out before the finish line. It’s easy to get caught up in the business, work long hours and obsess over every little detail. And, there are times, when that’s exactly what you have to do. But as you build your business, make sure you take the time to relax, renew, revitalize and connect with loved ones. Don’t forget what it means to be human.
Scott Vollero is an international entrepreneur and expert in the precious metals and automotive parts recycling industries.